I’m always hunting for ways to cut down costs, expand audience sizes and improve targeting on LinkedIn.

Platform updates lately have helped me to do all of the above, so I thought I would share some of my new favorite ways to improve targeting and save some budget.

Let’s hop in.

Narrow Audience Using AND Targeting

AND/OR targeting was introduced in LinkedIn in late 2019. This targeting makes it easier to expand or narrow audiences based on required targeting. It’s a targeting option that has been available in Facebook since 2014, so I was very excited to see LinkedIn finally catch up.

Let’s jump into how you can utilize AND targeting.

Say you’re aiming to target digital marketing professionals with 5 or more years of experience.

Choose your Job Titles and decide if you’re going to include only users with “current” job titles or include “past” or “current or past” users.

Click “+ Narrow audience further (AND)” to add additional criteria.

Add your additional targeting that is required. You will want to pay close attention to the audience size once you start adding additional required targeting, as the size of the audience may quickly drop off.

Expand Audience Using OR Targeting

Say you’re looking for digital marketing professionals with 5-8 years experience OR folks with a marketing job function with 5-8 years of experience.

In the past, I always recommended folks create job function campaigns AND job title campaigns to make sure we…

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