I’ve had huge failures in SEO. And, not just one. I’ve had many. ►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.
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If you look at me, you see someone who’s probably done well in SEO. Most of you guys see me as SEO. Not a marketer or entrepreneur, but specifically an SEO specialist. And a lot of you guys are like, “Hey, whatever Neil does he succeeds when it comes to SEO.” But I’ve had a huge failure in SEO. And funny enough, it’s not just one. I’ve had many.

0:30 The thing about me is I’ve gotten decent or good at SEO not because I’m smarter than you. There are so many people out there who know more about SEO than me, or who are smarter. It’s that I’m relentless. I keep experimenting, testing, and trying until I figure something out. It’s just my personality. I’m obsessive. And one of the biggest failures I had was I would buy websites that were expired.

1:00 I would spend a lot of money building their links, getting their rankings. And eventually, Google would hit me with a penalty because I was too aggressive. I bought links that you shouldn’t have. I was using expired domain names on things like “national parks” because they had all these EDU and government links and then turning them into a casino site. I was asking for it.

1:30 But I ranked high up on page one for terms like “online casino.” And yeah, I did get caught. But the thing I learned about SEO, my biggest mistake was being shortsighted. It’s not necessarily a tactic because there’s a lot of tactics that I failed with that got me quick results, but most of the ones that got me quick results made me quick money, but that money went away really fast as well.

1:45 And the biggest SEO mistake I made was having the mindset of being shortsighted. With SEO, think long run. Yes, it takes you a long time to get rankings if you do it right and you don’t take shortcuts. But the rankings stay there for a very long time. Creates stability. Will create genuine solid income for your business that you can rely on.

2:00 Don’t be shortsighted like I was when I was a kid starting out as a SEO. You can experiment, you can do some fun stuff. I understand you can break rules. I don’t recommend it, but if you want to do it for experimentation and fun purposes don’t hurt anyone else. Don’t do anything unethical. Experiment. You’ll learn that way. And eventually, you’ll learn that, hey, it’s the stuff that is providing value.

2:30 Doing what’s best for the user is what’s going to rank you the highest and keep you there in the long run. ‘Cause Google’s not about, “Oh if this site has more links it should be ranked at the top.” The way Google thinks is, hey, whatever’s best for the user is what we want to place at the top. That is the core purpose of their search algorithm.

3:00 Yes, they don’t want people manipulating it and they’re using things like links and brand signals and on-page SEO to help determine where a website should be ranked, but if you look a the over-arching picture, in their mind the website that provides the best value to the user, not to Google, but to the user, is who they wanna be placed at the top.

So if you do what’s best for the user, you may not get the best results in the short-term. Heck, I would bet you’re not going to get the best results in the short-term. But you will get the best results in the long run.