COVID-19 drives more business to B2B marketplaces
Global marketplace growth is being led by the B2B segment, with sales expected to hit $3.6 trillion by 2024 — up from $680 billion in 2018 — according to recently-released report data of interest to digital marketers, which also showed that 89 percent of purchasing managers are spending at least the same or significantly more because of pandemic circumstances. Digital Commerce 360
How Committed Are Big Advertisers to Content Marketing?
Over the past two years major advertisers have doubled their commitment to content marketing, with 52 percent of senior-level marketers saying their firm is strongly committed to content marketing — up from 26 percent two years ago, according to recently-released survey data from the Association of National Advertisers (ANA) and The Content Council. MarketingProfs
The Pandemic Pushes A Rebound in Mobile App Opens
Technology, Internet and productivity app opens saw a 55 percent year-over-year increase from March through June, with business app opens up 26 percent and finance and insurance industry app opens seeing a 22 percent rise, according to newly-released report data highlighting strong positive shifts from app opens during March. MarketingCharts
Facebook Announces Beta Launch of ‘Horizon’ VR Social Experience
Facebook has launched a test version of its Horizon virtual reality (VR) social media experience, offering features for collaboration along with social interaction elements…