A new study shows that meta descriptions are a very important SEO element. When asked which factor has the most significant impact on their decision to click a result, 62.9% responded it was the description.
Optimized descriptions help you to increase the number of clicks that your listings get. Read this article to learn how to get more clicks with optimized descriptions.
How to get better descriptions
Google displays a short description of the listed page on the search results page. Google will create its own description of your page if they find that the meta description of your pages is not good enough.
For that reason, it is important to create good meta descriptions. The meta description is the description that is listed in the meta description tag in the head section of your web pages. It looks like this:
<meta name=”description” content=”This is an example of a meta description. This will often show up in search results.”>
1. Keep your description short
Although Google sometimes displays longer descriptions, it’s usually best to use short descriptions that do not use more than 160 characters. Quickly get to the point in your descriptions.
2. Answer questions in the description
Many searches on Google are related to a particular question. Try to answer that question in the web page description. Google also uses pages that answer questions for featured snippet listings. Remove a small part of the answer from the description so that people have a reason to click…