With B2B Ignite USA 2023 just around the corner on May 23 through 24 in Chicago, we wanted to get some of the latest B2B marketing insight from Melanie Deziel, chief content officer at StoryFuel, who will be delivering a new presentation on “Using Content as Evidence of Your Most Important Claims” during the event.

B2B Ignite USA 2023 features a powerhouse selection of more than 40 top B2B marketing thought leaders, including our own CEO Lee Odden who will present “The New Frontier of B2B Influence: Inside Out,” during two jam-packed days of inspirational talks, interactive workshops and round-table discussions, all contained in five content streams, plus the event’s Elevation Awards.

Melanie Deziel’s Discusses the New Frontiers In B2B Marketing

Our own director of agency marketing Katelyn Drake sought out Melanie’s take on several of the key B2B marketing topics that are moving to the forefront this year.

Katelyn began by asking Melanie, “What’s one of the new frontiers in B2B marketing that marketers should be focusing on in 2023?”

“We’re going to continue to hear a lot about AI in the coming months, and I’m urging B2B marketers to take a measured approach,” Melanie shared.

“As marketers — and the world at large — learn how best to use these tools, how to think about it ethically, and how they can or cannot contribute meaningfully to our work, it’s smart to be cautious and not panic. Take the time to explore the tools fully before…