Marketing to Young Consumers? Make Sure You're Doing These 3 Things

Marketing a local business can be challenging. You might have a limited budget or be catering to a very specific target audience, for example.

Things get even tougher when that target audience includes millennials and Generation Z.

Millennials are more tech-savvy than ever: They’re always on their smartphones and over 54% of them shop online. So marketing a local brick-and-mortar business to someone who loves to shop online can require creative techniques. 

As the owner of a popular millennial blog, I learned a thing or two about what tends to work for this age group.

So what type of marketing techniques should you use to promote your local business to young consumers, including millennials and Gen Z? 

In this article, I’ll present some of the leading approaches to help market a local business to younger consumers.

Provide a professional website

Even in 2020, it’s not a given that all local businesses will have a website. And even if you do have one, if it isn’t well-maintained and professional, you could be losing out on potential customers. 

Even if you prefer to use offline marketing techniques, investing time and money in building a user-friendly website is important. Let’s face it — it’s a digital world and we’re just living in it.

A professional-looking website is the first thing that a local business should have.

Why?

In 2016, BrightLocal research found that 40% of young consumers are more likely to contact a local business if…

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