Niki Mosier

We Asked the Experts is a series designed to provide you with the most relevant insights from local search experts. Each month we’ll cover a different question and share insights from key figures in the local SEO community in an effort to help you further your knowledge and strategy.

We Asked the Experts is back with a new task to tackle and some new expert local SEOs to share their insights!

This time around we’re tackling Google My Business — considered a key source of visibility and leads for local businesses – and more specifically, how to make your Google My Business listing more clickable.

Attributes, posts, photos, reviews, and beyond – there’s a lot to tackle when it comes to Google My Business, and it can be hard to know where to begin.

Hopefully, our experts can help to simplify the process, as they share how to make Google My Business listings more exciting, more engaging, and more ‘clickable’. 

Read on to hear how our roster of local marketing pros would approach Google My Business optimization, and how they help clients make their listings more enticing — leading to more leads, more conversions, and better business.

How do you make a GMB listing more click-worthy?

Niki Mosier (Head of SEO, Two Octobers)

Having a GMB listing is definitely important but getting people to engage with the listing is even better.


I’m a big fan of utilizing the Q&A feature to help make the listing more helpful and hopefully encourage going to the website…

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