looking beyond Google’s third-party cookie death

30-second summary:

  • In 2020, majority of the 181.7 billion U.S. dollar revenues came from advertising through Google Sites or its network sites
  • Even though they will be removing the third-party cookie from 2022, the search giant still has a wealth of first-party data from its 270+ products, services, and platforms
  • The Trade Desk’s 20 percent stock price drop is proof of Google’s monopoly and why it shouldn’t enjoy it anymore
  • Google expert, Susan Dolan draws from her rich experience and details the current search scape, insights and predicts future key themes that will arise out of the 3p cookie death

Imagine search as a jungle gym, you automatically imagine Google as the kingpin player on this ground. This has been a reality for decades now and we all know the downside of autonomy which is why the industry now acknowledges a need for regulation. Google announced that it would remove the third-party cookie from 2022. But a lot can happen in a year, 2020 is proof of that! Does this mean that cookies will completely bite the dust? Think again. I dive deep into years of my experience with the web to share some thoughts, observations, and insights on what this really means.

For once, Google is a laggard

Given the monopoly that Google has enjoyed and the list of lawsuits (like the anti-trust one and more) this move is a regulatory step to create a “net-vironment” that feels less…

Read More…