Local rank trackers

How To Track Map Pack Rankings

One of the first steps in any local SEO campaign is to benchmark where you’re at.

Specifically, you want to see where you rank in The Map Pack. And track your Map Pack rankings over time.

Pretty much every rank tracker on the planet has Map Pack tracking.

The issue is that, with local SEO, where you’re searching from is HUGE. In fact, the Map Pack results can be completely different from one mile to the next.

For example, let’s say someone searches for “coffee shop” on 72nd st and 2nd avenue in NYC.

"coffee shop" NYC search – Location A

Those results are going to be super tailored to where that person’s standing.

In fact, that same search performed a few blocks away can bring up a completely different site of Map Pack results (or the same results in a different order).

"coffee shop" NYC search – Location B

if you only track your local rankings from a single location (like “New York”), you’re only seeing a small sample of where you actually rank in the real world.

Which is why you want to get super granular with your local rankings. That way, you can see where you rank across your entire city or local area.

I recommend a tool called Local Falcon for this kind of detailed Map tracking.

Local Falcon homepage

But there are others, like Local Viking, that do pretty much the same thing.

Anyway…

The first step is to choose your business name (Note: this feed comes directly from Google Maps. So to use this tool, you’ll need a Google My Business profile already set up).

Local Falcon entering business name

Then, choose a keyword you want to check your…

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