Local SEO Glossary: Every Term Explained

Maybe you’re new to the world of Search Engine Optimisation (SEO), or you might be an industry pro who’s moving into a Local specialism?

Either way, BrightLocal’s Local SEO Glossary explains all the relevant terms to bring you up to speed, and is the perfect partner to our Complete Guide to Local SEO.

We’ve also turned this glossary into a quick-reference downloadable CSV for you to repurpose however you’d like!


Apple Maps

The default map system for Apple products, and the second most popular maps application among mobile users, after Google Maps.

Local SEO should target Apple Maps alongside Google Maps through Google My Business, and Bing Maps through Microsoft.

Average star rating

The rating that shows up next to a business listing on any directory that features business reviews, such as Yelp and Google.

The review score is calculated from user ratings and a variety of other factors, and after someone leaves a new review, it may take up to two weeks to get an updated review score.


Bing Places for Business

A free tool for businesses to appear in Bing search engine results, as well as in Cortana results.

It’s suitable for businesses with storefronts, chains with multiple locations, or service providers without a physical store.



A concept in the local search industry used to define a central point of geography or activity.

Wherever a user is physically located at the time they search for something local, Google’s results will be customized…

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