If you have a local business, selling products or services, you have to think about the local ranking of your website. Local optimization will help you surface for related search queries in your area. As Google shows local results first in a lot of cases, you need to make sure Google understands where you are located. In this article, we’ll go over all the things you can do to improve Google’s understanding of your location, which obviously improves your chances to rank locally.
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What are ranking factors? Well, ranking factors are elements that Google takes into account when determining the position of a URL in the search results. There are many ranking factors, most of them are characteristics of the URL and your website, but they can extend to your further online presence as well. An example of a ranking factor is page speed: a fast-loading page is likely to rank higher than a slow page when other characteristics are comparable.