Creating a unique brand for your company is just part of the process of building success for your business. There are many ways to get your product or service out to consumers with today’s technology, and our first instinct is usually to advertise. We’ve seen it all before: bright and colourful ads on billboards, television, flyers; even during your morning commute on the bus or subway. These eye-catching advertisements, also known as outbound marketing, bring your product or service to prospective consumers. But what if there was a way to bring those potential clients to you?
Inbound marketing is the process of helping prospective clients find your company.
This can be just as effective as traditional advertising, in that it occurs before the customer or client is thinking about making a purchase. Opening a dialogue between you and the consumer early on can help with brand preference, which will in turn result in more leads and revenue for your company.
Inbound marketing uses a variety of different types of marketing, such as blogs, search engine optimization (SEO), content marketing, and social media to raise your brand’s awareness to attract new customers. The main focus of inbound marketing is visibility to have prospective buyers come to you, allowing your brand or company to build trust with people who are actively interested in your product or service.
Whereas outbound marketing attracts attention and “tells” the customer why they…