Google’s Local 3-Pack might soon be a Local 2-Pack (on mobile at least).
Since the news was first shared, more and more people have reported seeing a set of just two results when performing local searches on mobile.
— Ben Fisher (@TheSocialDude) March 30, 2021
Both Android and iPhone users are being presented with 2-Pack results:
I’ve been seeing it on iPhone/safari: pic.twitter.com/ArBEDQuzJ2
— Frank Olivo (@FrancoOlivo) March 31, 2021
When performing a local search, users are usually presented with three top results. This is referred to as the ‘Local Pack’ or the ‘3-Pack’.
Here’s how that usually looks on mobile:
Now, we’re seeing results on mobile where just two businesses are present.
What do we know?
This news, which came as a surprise to many given how long the 3-Pack has been in place, was initially speculated to be just a test. As we know, Google tests things all the time.
That said, Local 2-Packs have been spotted on mobile devices when performing searches in the US, UK, and Canada, so this would be unusually widespread for just a test.
Here’s a search performed from the UK by Claire Carlile:
Two pack here too pic.twitter.com/o5XjsNyf98
— Claire Carlile🕊️ 🌊 🥑 🦥…