In the past, link building focused on quantity, not quality.
Today? Link building is a different ball game.
If you’re building a link building strategy, it’s important to know that it won’t be instant. It’s a gradual process—at least, if you do it right.
The pages where you build links, specifically the quality and authority of those pages, play a key role in determining how high you’ll rank in search engine results.
This is where blogging comes in. You’ll get 434 percent more indexed pages when you blog consistently, and your inbound links will grow by 97 percent.
Beyond blogging, though, there are other proven ways to build the best links and raise your ranking in the SERPs.
This blog post will show you 13 fool-proof link building strategies you can put to work today. They’re especially helpful for busy marketers who have a lot on their plate and want to stay mindful of their standing with search engines.
Why Is Link Building so Important?
Link building is important for search engine optimization (SEO). It’s one of the major factors search engines use to determine rankings, meaning who gets the first-page search result.
When deciding how to rank your website, Google, Bing, Yahoo, and other search engines look at how many links lead to your site (and the quality of those links).
The more high-quality, trustworthy, and authoritative sites linking to you, the higher your blog posts and sales pages will appear on search result pages.