Link Building Outreach Emails: Best Practices and Templates

Why Use Link Building Email Templates?

Sending cold emails that get replies is hard. Having a set of tried and tested link building email templates to tap into gives you a predictable way to reach out to your link building prospects.

Templates will make you more productive, as you can rely on one set format, then switch out fields like names and company names to improve personalization.

3 Examples of Link Building Email Templates

Writing an email template can be hard, even if you’re keenly aware of the best practices to follow, such as those listed above. To help you get started, here are three link building template examples you can follow to get started.
Make sure to tailor each email to your unique link building campaign.

Example 1: Link Insertion Email Template

This template covers a common link building scenario: asking someone to add a link to an existing blog post, article, or page on their website. The key is that the resource you’re pitching adds real value to their readers and audience. Here’s a template you can follow for inspiration:

Subject: Your blog post on {{prospect.custom.Blog_Topic}}

Hi {{prospect.first_name}},

I just finished reading your article on {{prospect.custom.Blog_Topic}}. Hope to use some of those concepts in my next SEO audit to improve results.

Noticed that you added several interesting data points to back up your claims. I recently published a deep-dive on [topic] and we found some incredible data, such as [interesting statistic].

Think some of…

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