Whether you’re announcing your new business, creating an event page, or promoting a new product, you’re going to need more than a shiny landing page to get people to sign on the dotted line.

What you need is a landing page strategy.

Chances are, if you browse the web as often as the rest of us digital humans, you’ll click on a “Learn More” call-to-action (CTA) 26% of the time if it mentions a brand you’re aware of. When you click, you’re expecting the content to match your interests and browsing habits.

It’s a marketer’s job to make sure you’re not disappointed.

Thinking like the consumer is the first step for marketers designing landing pages to achieve a single, focused goal. With only seconds to hold a visitor’s attention, creating a high converting landing page is both an art and a science. 

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What Is a Landing Page?

A landing page is a standalone web page created specifically for a marketing or advertising campaign.

Whenever a consumer clicks on a link in an email or an ad on Google, YouTube, Facebook, or similar places on the web, they’re redirected to “land” on a specific page that provides more depth to the headline. This makes for a much better user experience than landing on the home page and being expected to figure out where the information referenced in the ad can be found.

But for a page like this to do its job, you gotta know the purpose of that landing page. 

Do you want to:

  • Verify customer demographics?
  • Get new…

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