Whether you’re announcing your new business, creating an event page, or promoting a new product, you’re going to need more than a shiny landing page to get people to sign on the dotted line.
What you need is a landing page strategy.
Chances are, if you browse the web as often as the rest of us digital humans, you’ll click on a “Learn More” call-to-action (CTA) 26% of the time if it mentions a brand you’re aware of. When you click, you’re expecting the content to match your interests and browsing habits.
It’s a marketer’s job to make sure you’re not disappointed.
Thinking like the consumer is the first step for marketers designing landing pages to achieve a single, focused goal. With only seconds to hold a visitor’s attention, creating a high converting landing page is both an art and a science.
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What Is a Landing Page?
A landing page is a standalone web page created specifically for a marketing or advertising campaign.
Whenever a consumer clicks on a link in an email or an ad on Google, YouTube, Facebook, or similar places on the web, they’re redirected to “land” on a specific page that provides more depth to the headline. This makes for a much better user experience than landing on the home page and being expected to figure out where the information referenced in the ad can be found.
But for a page like this to do its job, you gotta know the purpose of that landing page.
Do you want to:
- Verify customer demographics?
- Get new…