black folks murdered by the police

What a week. What a year. Not sure about the rest of you but around these parts SEO doesn’t seem so relevant right now.

The country is in the midst of some deep soul searching brought on by a fierce and rapid grass roots struggle to end the extrajudicial killing by police in the Black community.

I think about this stuff a lot.


This isn’t a brag actually, it’s a beat. We have long wanted to field a diverse team of SEOs, engage in training and mentorship and help the industry reflect more the places we live (The greater SF and LA areas respectively).

We have failed, and more particularly I have failed.

In 6 years of being able to influence and determine our hiring practices, I have failed to add a single Black face to the Local SEO Guide team. Definitely not the high ideals in terms of hiring that I had always aspired to. And trust me, it isn’t because I haven’t tried. I have, just not nearly hard enough or in the right ways. But more on that later.

Sex and gender diversity is great, bringing in people of different background and ethnicities is great. But like most in America I have failed the very community at the heart and soul of struggles for justice and equality in this county.

Okay, enough of the pity party.

We fucked up, now what?

I’m not content at making sure we get more Black faces at LSG. Andrew and I both agree that the most important thing is that we change the way the hiring pipeline works. We are only a…

Read More…