SEO has been changing drastically over the years.
In 2010, Google made 516 algorithm changes. That number increased to 1,653 in 2016 and to 3,234 in 2018. We don’t have data for the last couple of years, but still, you can bet that the number is continually going up.
With over 9 algorithm changes a day, it’s safe to say that it is no longer easy to manipulate or game Google.
So, is SEO dead?
Well, let’s look at the data and from there I’ll show you
what you should do.
Is SEO dead?
Do you know how many searches take place on Google each day?
That’s roughly 2 trillion searches each year.
Although that’s a lot of searches, there is also a lot of
content being created.
There are roughly a billion blogs on the web.
There are so many blogs that you can find an excessive amount of content on most topics out there.
For example, if you look at the long-tail phrase, “what is digital marketing”, there are only 11,300 global searches a month but a whopping 665,000 pieces of content trying to answer that question.
In other words, the supply is much greater than the demand.
You’ll see even more of this for head terms. Just look at
the phrase “banana”:
640,300 global searches seem like a high number but there are 880,000,000 million results. Sure, some of those results may not be on the food, banana, but still, that’s a lot of content compared to the search…