You might’ve noticed that 2020 was an interesting year for marketing. (Yeah, that’s the word for it. Interesting.)
For some marketers, the effects of a global health crisis felt (and continue to feel) insurmountable.
For others, the pandemic encouraged creative thinking to take advantage of new opportunities. There are even a lucky few marketers who hardly noticed it—at least in terms of their conversions. And an even luckier few benefited directly. (That elusive product-market fit just kinda works itself out when you’re peddling business casual pajamas.)
The truth, though, is that the gulf between top-performing digital marketing campaigns and the rest of the pack has never been wider. Wherever you land on this spectrum, the pandemic shake-up means that the competition you face is fiercer than ever before. The most successful businesses in your industry aren’t sitting on their hands in 2021—they’re looking for ways to give themselves an advantage in the post-COVID world and edge out their competitors.
And that’s why it’s never been more important to ask yourself this question:
“What’s a good, bad, or average conversion rate for my landing pages?”
How do your pages stack up against the competition? How do you stay the leader, or close the gap between yourselves and the best performers? And how has the digital marketing landscape changed between the simpler days of 2019 and today?
That’s where industry benchmarks come in—and that’s why we’re…