Influencer marketing has been growing in recent years, with US spending set to increase almost 34% this year, projected to exceed $3 billion according to eMarketer. With increasing user privacy concerns and market saturation, many brands have turned to influencers to help get their products in front of new, relevant audiences. Influencer marketing has proven effective too – 89% of marketers surveyed said ROI from influencer marketing strategies was as good as or better than other channels.
But influencer marketing is a much different strategy than other marketing efforts. There are tons of considerations and research to be done, such as: how to find the right influencers for your product, how to tell if an influencer has a real and engaged following, how to approach influencers about being part of your campaign, and how much creative license to give influencers in their product promotions.
We took all these questions, and many more, to our friends at Hey Wanderer. This team has been creating beautiful, helpful, and relevant content for their following for the last 10 years. We hope you’ll find their perspective and insights as helpful as we do!
Q: Tell us a little bit about your brands and how/why they each formed.
Hey Wanderer is our blog that is focused on DIYs, travel, and homesteading. It was initially formed under a different blog name but that’s been around since 2011. Savannah and I had just become friends and realized that we…