CEO and Founder of Meticulosity, an agency delivering end-to-end digital & inbound marketing, growth-driven design, and development.
At first, we told clients that video should be done by video experts. We, too, thought that you needed a bank of expensive equipment and a Hollywood crew to do video. Then, we told clients that only the kids on Instagram and Vine (wait, is Vine not a thing anymore?) cared about “viral” video. As time passed, the future got closer. More than anything, our agency was scared about video, so we just pushed it off.
At HubSpot’s INBOUND conference in the fall of 2019, it became painfully obvious to us inbound marketers that video had to be incorporated into agency strategies if we wanted to continue to be successful at digital. Video has exploded into an essential communication tool across many platforms. Data shows the power of video’s reach and effectiveness:
• According to predictions from Cisco, by 2022, online videos will make up more than 82% of all consumer internet traffic — 15 times higher than it was in 2017.
• In a survey of over 3,000 global consumers, 54% said they’d prefer video content over other formats from a brand or business they support.
What we needed to figure out was how to do it in an authentic, meaningful and effective way. It turned out that all we needed to do was apply what our agency already knew about inbound marketing to video. While seemingly different, video is…