GMB Product Expert and Local SEO Consultant Tim Capper is known for his expertise on Google My Business for Hotels. On Twitter, Tim regularly shares updates to help keep hotels (or agencies who manage hotel listings) in the loop and ahead of the game.
In this guide to GMB for hotels, Tim outlines the quirks and oddities that make Google My Business for hotels a different game entirely.
The Foundations of Google My Business for Hotels
In 2018, Google made changes to their local algorithm that removed localization from the organic search results for search queries that include ‘Hotel + Location’.
This update removed local hotel websites from search results in favour of Online Travel Agent (OTA) sites, which meant that the only remaining avenue for individual hotels to appear on a page for ‘hotel + location’ was in the Hotel Pack.
This update meant that, more than ever, having a Google My Business listing was vital to a hotel’s visibility for these types of search queries.
What is the Hotel Pack?
The Hotel Pack is similar to the Local Pack but looks and behaves very differently. It’s the list of businesses that appear when you perform a local search, above the organic results. The Hotel Pack, like the Local Pack, is comprised of local business listings but it will look a little different as will explore shortly.
How is Google My Business for hotels different to other listings?
Although the listing is created within the same framework of Google My…