The way search engine optimization has changed, even in the last few years, is really interesting. The general trend is always the same – a better user experience, and satisfy the users’ intentions. That always going to be the reason why SEO changes over time.
Keeping up with current SEO trends and implementing them onto your articles is one of the best ways to maximize the amount of traffic your articles received. With this, here are some top SEO tips to make sure you implement them into your articles, to achieve the most organic traffic possible.
The first thing you should always do is research the article idea you are about to create. This could be from:
- Looking at Google Trends
- Using an SEM tool such as SEMRush, Ahrefs, Moz etc.
- Look at what is being said on social media and in the news (Google news search)
- Analyze the results for the keywords you are looking to rank for
Without this, you have no idea if the content is a good idea, how to structure the post, what works, and what does not work.
Add as much Schema as Possible
Schema is a way of telling search engines, such as Google, what your content is actually about. Is it an FAQ? Is it a business organization? Is it a book review.
It makes no difference to how web users read the content. However, it can make all the difference to search engines.
Add as much schema as you can to your articles so that you give the likes of Google as much reason to rank you higher, with featured snippets and…