With the changing of the seasons upon us, many Amazon sellers with seasonal demand are making changes to their PPC campaigns to either capitalize on peak demand or minimize wasted ad spend. Optimizing for seasonality is a careful balancing act that requires discipline and know-how.
Brent Zahradnik from AMZPathfinder joins us as we break down how you can address and work with seasonality in your Amazon PPC campaigns.
We’ll see you in The Badger Den!
6:57 Different Types of Amazon Seasonality
10:13 Structural Approaches to Amazon Seasonality
14:30 Seasonal Budget and Bidding Strategies
21:35 “Hibernating” Amazon Campaigns
24:49 Seasonal Keyword Strategy
30:12 Storing Your Seasonal Data
33:38 Closing Thoughts
35:40 Secret Post-show Message
Links & Resources
Companion blog: https://www.adbadger.com/blog/how-to-deal-with-seasonality-in-amazon-ppc/
All our episodes and show notes are available at https://www.adbadger.com/podcast
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Host and Executive Producer: Michael Erickson Facchin
Senior Producer: Nancy Lili Gonzalez
Video and Audio editor: Pedro Moreno (firstname.lastname@example.org)
Graphic Designer: Emma Walker
Content Writer: Vincent Gulliver