How writers can optimize content for a variety of search engines

30-second summary:

  • If you think optimizing your content for Google is tough, then youre going to be amazed by how many factors youll have to consider when optimizing your writing for multiple search engines. 
  • Two benefits of doing so can be seen in local SEO and voice search.
  • UK Linkology’s Content Marketing Manager, Hannah Stevenson walks you through the complex process to understand and implement how you can optimize content for search engines beyond Google – Bing, DuckDuckGo, Ask.com, and more.

Optimizing your content for just one search engine can be a challenge, as weve still got no idea what Google expects. 

There is a range of different tools out there designed to help, but theyre all merely making educated guesses. To use them effectively, you need to be assessing what they tell you and, where possible, using more than one metric to evaluate your sites success and boost its rankings. 

If you think optimizing your content for Google is tough, then youre going to be amazed by how many factors youll have to consider when optimizing your writing for multiple search engines.  

Read on to find out why its important that you dont overlook alternative search engines and how you can include them in your optimization process.  

Why you need to optimize content for a range of search engines

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