How much time do you spend online looking for information? While Siri and Alexa are certainly helpful, when you are looking to do more in-depth research, the more detailed the content, the more helpful it is.
This is where blogging comes in. And if you have a business that offers great solutions, you would certainly benefit from throwing your hat into the ring.
Now, being a writer (or conversationalist) is definitely a good start — but it’s not the only requirement. Writing effective online content requires you to have a basic understanding of search engine optimization (SEO) best practices, as well as what makes a business blog interesting to your specific target market.
Why Every Business Needs a Blog
Blogging is a valuable marketing tool that can increase your online authority, drive traffic to your website, boost your conversions, and increase your sales. It’s also an excellent way to establish your thought leadership by sharing your knowledge with your readers in a way that provides value.
This is how:
Build Credibility as an Industry Authority.
Today’s consumers are more savvy and are tired of the hard sell of traditional advertising. No one wants to talk with an aggressive salesperson. No one wants to watch commercials. But everyone needs to research a product or service before they buy it.
Blogging gives you the chance to provide relevant, helpful information to guide prospects through their decision making process. Even if they’re not ready to open…