Annually, 59 million Americans take on freelance projects, making up 36 percent of the workforce.
This trend shows no signs of stopping.
73 percent of hiring managers plan to continue or boost their reliance on freelancers.
Historically, freelancers have had a number of platforms to connect with potential employers, including Upwork and Fiverr.
As the demand for freelance work increases, it stands to reason that the number of platforms mirrors this growth.
What Is LinkedIn Marketplace?
Given this new dependency on freelance laborers, it makes sense that LinkedIn, the most successful professional social networking site, would set its sights on creating a marketplace that allows freelancers to connect with companies searching for contract talent.
While LinkedIn is no stranger to connecting individuals with available job openings, LinkedIn Marketplace aims to connect freelancers with contract opportunities.
Work on this initiative allegedly began in October of 2019, with a tentative launch date of September 2021.
While the social media giant has made no official announcement of this marketplace, indications of its development aren’t scarce.
In fact, a spokesperson recently commented in Fortune:
In the future, we’ll be building new ways to share more about the services you [could] offer directly through your LinkedIn profile.
With the looming advent of LinkedIn Marketplace, LinkedIn is now in direct competition with both Upwork and Fiverr, publicly-traded online…