While location-based marketing is widely practiced, understanding and effectively using location-based audiences remains a challenge for small to mid-sized agencies and brands.
Digital marketers are faced with a myriad of tools, jargon, and technology that makes what should be a straightforward process more complex than necessary.
On February 12, I moderated a sponsored Search Engine Journal presented Dan Dillon, VP of Marketing at Reveal Mobile.
Dillon shares tips on how marketers can use location data to acquire new customers and steal market share from competitors.
Here’s a recap of the webinar presentation.
Who Cares About Location-Based Marketing?
If you think for a minute about the wide range of marketing strategies, tactics, and technologies, it gets pretty dizzying pretty fast.
It’s a great time to be a digital marketer, and it’s also one of the hardest times to be a digital marketer.
The pressure is on to deliver pipeline and revenue, so there’s also pressure to choose the best methods for driving sales.
The data shows just how effective location-based marketing is at doing that.
- Mobile Marketer tells us that nearly 90% of us use location data in campaigns.
- eMarketer research shows that we’re increasing our investment in location-based advertising 40% year over year. This makes it one of the fastest-growing marketing tactics for consumer and retail segments.
Location data and location-based advertising have definitely come into their own. Marketers know a good…