How to Use Facebook for Local Business Clients

Despite ongoing criticism of its data privacy practices, Facebook shows no signs of slowing down, with recent research (admittedly from Facebook itself) showing that its users are up 8% year over year.

The same data shows that Facebook’s average daily scroll time is one hour, and that its active users numbered 2.85 billion in the first quarter of 2021. Add to this the report that two-thirds of users visit a local business’s Facebook page at least once a week, and the signs are clear: it’s as important as ever for marketers to know how to use Facebook for local businesses.

However, one of the trickiest things to manage is the pace of change: Facebook just won’t stop updating its layout! But if you can keep on top of the updates, you’ll be in the right place at the right time when your clients wonder how effectively to use them.

Consider the following: in 2019, Facebook first announced a new page layout design for businesses. They promised to de-emphasize the primary newsfeed and bring privacy and connection to the forefront. 

In the early summer of 2020, the new designs started to roll out. As of today, Facebook is still rolling out these changes, but the problem is that local businesses don’t understand how to effectively use the new layout. Which is where experts, like you, come in.

Below are some advanced strategies to help optimize your client’s Facebook Page for maximum results.

About the New Page Experience

Through Facebook pages, businesses can…

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