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Choosing the right content for your image and video ads can be challenging.
What message will actually get consumers to take the plunge and buy your product?
Regardless of how thorough your digital marketing plan is, there’s no one simple solution for ad success that applies to every campaign.
Or is there?
Instead of looking inside of your organization for inspiration, look to past and current consumers to help you share the greatness of your product.
How can you do this? By harnessing the power of reviews your satisfied customers have already given. 93 percent of consumers read online reviews before they make a purchasing decision. If you can incorporate authentic, positive reviews into your ads, you can set yourself apart from your competition and show your audience your worth.
In this blog post, we’ll break down six strategies for successfully using customer reviews to craft effective video and visual ads.
Why Should You Use Customer Reviews in Your Advertising Images and Videos
When a potential customer hears about your business or product, they’re going to go straight to the internet to find out more about it.
They’re not just looking for slick visuals: They’re looking for reviews from other consumers.
Also, 85 percent of consumers trust online reviews from strangers more than those from their friends and family.
When customer reviews are…