A trademark protects your brand identity from copycats. If you have a unique and impactful name, slogan, or design, you need to make sure no other business can profit from your property.
Intellectual property theft costs US businesses $225 to $600 billion a year. Having a trademark will help prevent your business from suffering any losses.
Filing for a trademark is a complex legal process. But it’s certainly worth it.
In this guide, we’ll take you through the process step by step.
The Easy Parts of Trademarking a Business
You don’t have to deal with a bunch of paperwork that may get lost in the post. You can apply for your trademark online via the United States Patent and Trademark Office (USPTO), making the process convenient.
An Information-rich Application
The people at USPTO must know how difficult and intricate their application is. For this reason, there’s lots of information and guidance directly within the application to help you along the way. What’s more, its website contains detailed guidance, such as tutorials.
Even though the process can be complex, they’re trying their best to make it easier.
The Difficult Parts of Trademarking a Business
A Lengthy Process
You may not realize that preparing to file your trademark application takes a ton of time. Performing a clearance search to check that no other marks are similar to yours will eat up most of this time.
The reason being there’s no room…