If you’re wondering who your competitors are, what their local SEO strategies are, and if there’s a gap in the market for you to exploit, then you’ve come to the right place.
In this overview, we’re to show you how to use BrightLocal’s tools to map your competitive landscape and pinpoint opportunities for growth.
The four BrightLocal tools to help you crush your competitors are:
- Google My Business Audit
- Local Search Rank Checker report
- Citation Tracker report
- Local Search Audit
Let’s take a look at a Google My Business Audit first.
1. Tracking Your Competitors with a Google My Business Audit
A Google My Business Audit lets you quickly assess the status of your Google My Business profile and how it compares to your top online competitors.
It uses your business location and business type to identify the competitors which are ranking top in the local pack for the search terms and search the location you’ve chosen.
The audit is split into corresponding search terms based on your business type and reveals nuggets of information about your competitors such as:
- the number of citations, links, and reviews they have
- their star ratings and number of photos on Google
- the primary business category they’re using
- their website authority
This data is benchmarked against your own so you can see the areas that may be helping their search rankings that you may not have focused on, giving you some really actionable insights.
For instance, in the…