Google Passage Ranking URL

UPDATE

So I may have jumped the gun on the “passage ranking” thing, but even though this may be old news, these URLs started showing up in a lot of GSC accounts over the past week so I wouldn’t be surprised if these are related to passage ranking. And I do think the idea of using the slugs for content research is a good one – Ed

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Google just announced that “passage ranking” is now live in the SERPs:

I think it actually launched about a week ago as that’s when I noticed that odd-looking URLs were showing up in the Search Performance Report in Google Search Console like:

It’s possible, these may not be actual “passage ranking” URLs, and are just some other flotsam Google has launched. I am seeing them popping up over the past week on several client sites. But for the sake of this post, let’s assume these are passage ranking URLs. It’s an SEO blog post so cut me some slack.

If you want to track the…

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