The baby boomer generation may seem like an afterthought when you put together the target audience for your paid marketing campaigns, but they still hold a lot of the country’s wealth and remain a key purchasing demographic.
When Was the Baby Boomer Generation Born?
Baby boomers were born between 1946 and 1964. This generation still makes up a large portion of the population, with a 23.5 percent share as of 2019. In fact, they were the largest generation in history until millennials surpassed them.
The baby boomers have had a huge impact on social and economic policy and were the target audience for many marketing and advertising campaigns for decades.
The term “baby boomers” actually comes from the fact that there was a high birth rate following the soldiers’ return from World War II. As a result of their high numbers and growth to adult age during a time of economic prosperity, they’re also considered one of the most financially successful generations of all time.
What is Different About the Baby Boomer Generation?
This article focuses on the best strategies to deliver paid ads and marketing campaigns to boomers. To do this, you need to understand the generation’s personality traits, interests, and habits.
Keep in mind that the majority of this generation is reaching retirement age.
Their retirement may look much different than previous generations though. As many as 65 percent do not plan to retire. This is not just due to financial hardship; many…