When hoping to optimize a Google Ads account we all face the same question, “what next?”. There are unlimited different tests and ways you can go about optimizing your account to drive better performance of your desired KPIs.

One of the changes I immediately test is adjusting ad schedules within Google Ads. First, obviously, you want to check and see how different your peak times are within your account.

Deciding Which Bid Modifications Are Needed

For one brand, our goal was to drive more revenue to specific campaigns that have been underperforming over the past few months. I pulled revenue data for each hour over the past 3 months and found significant peaks and valleys of performance during this time.

After going through the data and speaking with the client we got approval to test this during the following times.

  • 2AM – 5AM
  • 8AM – 9AM
  • 6PM – 9PM
  • 10PM – 12AM
  • Saturday – Sunday

We are keeping the other times running with no extra bid modifications attached due to them being our sort of median time frames.

Setting Up Your Bid Modifications

Step 1

Choose you campaign you are implementing the bid adjustments to then click on the ad schedule tab on the left. If there are no bid adjustments set up it should look like the image below.

Step 2

Once you have planned your time frames you click the “edit ad schedule” button and fill out the appropriate times. Keep in mind that Google recently updated the settings; you can only…

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