I remember the first site I ever worked on — a blog I built in college.

After getting the site live, I heard I needed Google Analytics so I set it up.

A few days went by. Nothing really happened.

Then… all of sudden… I received my first visitor! Holy cow, someone actually looked at something I built! A complete stranger!

Turns out, it was a false alarm. Google Analytics recorded one of the visits I made to my own site. I felt a little silly after I realized that.

But a few days later, I did start receiving real traffic. I’ll never forget the feeling that came from having built something other people cared about. I quickly started a daily ritual of checking Google Analytics every morning during breakfast.

Watching traffic come to your site is downright addicting.

Google Analytics tells you how many people are coming to your site, where they’re coming from, and what they look at while they’re on your site.

All for free.

That’s right, it’s completely free. Google built a ridiculously high-quality piece of software and makes it available to everyone. There aren’t any catches or downsides either.

Well, maybe there is one downside.

Google Analytics can get complicated. It has a ton of depth, countless reports, and a bunch of advanced features for expert marketers.

But we can skip all that.

Even if you never use the advanced stuff in Google Analytics, there’s a ton of value in a few basic reports. It’s also really easy to set up.

Once you create your…