Break Down Your Writing Process Into Steps

In this post I’m going to show you how to scale your content marketing.

(Step-by-step)

In fact, this process has helped me publish 326,649 words of blog content over the last year.

Plus: a new flagship course, dozens of social media posts, email newsletters, YouTube video scripts, and more.

And in today’s post I’ll show you exactly how I scaled up.

Step #1: Break Down Your Writing Process Into TINY Steps

I used to think of “writing content ” as a single step.

But I recently learned that creating content is actually made up of several smaller steps.

Back in the day, I’d do all of these steps myself. Which meant that I could only publish a new post every 4-6 weeks.

Fortunately, because I focused 100% on quality over quantity, the Backlinko blog grew like crazy… even though I didn’t publish that often.

Backlinko – Initial Blog Growth

But at a certain point, traffic to the blog started to stall.

Backlinko – Initial Blog Traffic Started To Stall

And I realized that it was pretty much impossible to grow a blog past a certain point with only 10-12 posts per year.

I also realized that I didn’t need to execute every single step myself.

In other words:

I could focus on the stuff that I was good at (like keyword research and writing). And get help with the things I wasn’t good at (editing, design, visuals).

Which helped my content creation process go from this:

Writing Process With Tasks Assigned To Brian

To this:

Process With Tasks Assigned To Others

Now that I have a team helping me out with content, we published 3x more blog content last year than ever before.

Without sacrificing quality.

That…

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