With years of experience in both SEO and digital marketing, Steve Wiideman is a trusted pro in his field. In this article, he explains how you can rank in Google Maps – one of the most powerful platforms in local search.
To maximize keyword rankings in Google Maps and Map Packs, a business must set up and continuously nurture four primary local SEO focus areas that include: business data, local landing pages, off-page visibility, and online reputation.
- How the Google Maps Ranking Algorithm Works
- Managing the Accuracy of Business Data
- Optimizing Local Landing Pages
- Improving Off-page Visibility
- Improving Online Reputation
- Scaling Local SEO for Multiple Locations
- Final Thoughts
How the Google Maps Ranking Algorithm Works
It’s important to address that not all users of Google Maps are looking for a business. Some users are looking for a quick route home — for example, a park or landmark, or any non-commercial location for directions or general information.
For businesses, holding a position in the search results within Google Maps or the Google Maps App is paramount to business sustainability and growth. Based on an estimated 67% market share in mobile app navigation according to a study by The Manifest, to not be listed in Google Maps is to be in the dark ages as it relates to marketing in general.
- Distance (Proximity)