How to Rank in Google Maps

With years of experience in both SEO and digital marketing, Steve Wiideman is a trusted pro in his field. In this article, he explains how you can rank in Google Maps – one of the most powerful platforms in local search. 

To maximize keyword rankings in Google Maps and Map Packs, a business must set up and continuously nurture four primary local SEO focus areas that include: business data, local landing pages, off-page visibility, and online reputation. 

Contents

  1. How the Google Maps Ranking Algorithm Works
  2. Managing the Accuracy of Business Data
  3. Optimizing Local Landing Pages
  4. Improving Off-page Visibility
  5. Improving Online Reputation
  6. Scaling Local SEO for Multiple Locations
  7. Final Thoughts

How the Google Maps Ranking Algorithm Works

It’s important to address that not all users of Google Maps are looking for a business. Some users are looking for a quick route home — for example, a park or landmark, or any non-commercial location for directions or general information. 

For businesses, holding a position in the search results within Google Maps or the Google Maps App is paramount to business sustainability and growth. Based on an estimated 67% market share in mobile app navigation according to a study by The Manifest, to not be listed in Google Maps is to be in the dark ages as it relates to marketing in general.

Google claims to use three focus areas in its Google Maps rankings for businesses, known as the Google Local Algorithm:

  1. Relevance
  2. Distance (Proximity)
  3. Source link