The one page that often seems to be forgotten in the optimization of ecommerce sites is the product category page. We see this very often: category pages just don’t get the love they deserve. That’s a lot of missed opportunities, because many people arrive from the SERPs on these specific pages. In this article, we’d like to break down the elements of a great category page for your online store.
Don’t forget the basics on category pages
The category pages of your online store — whether you’ve built your store in WooCommerce or Shopify — should first be treated as any other important page you want to optimize for a particular keyword. In this case, that focus keyphrase is the category name itself. After doing keyword research for your online store, you probably have enough insights to know how your customer describe your products. Here, it’s important to name your categories in a way that makes sense to the customers.
If your online store has few categories, chances are these categories will be rather general. Try to optimize the page for that general keyword, but make sure you add value to the category page. You could also add more related pages, focused on, for instance, related long-tail keywords on your site…