Does homepage SEO exist? We asked ourselves that in our post on homepage SEO. However, a lot of the people still feel that a homepage should be optimized for a keyword. Perhaps optimizing your homepage for search engines works for some of you, but ranking in Google should definitely not be the only purpose of your homepage! In this post, we want to explore the main purpose of your homepage and give tips on how to optimize your homepage to make it totally awesome.
Rankings, showcase and/or branding?
You might be able to rank your homepage for all the different keyphrases, but you have to consider if that really is the best strategy. Targeted landing pages have a tendency to perform better for these types of things. It might be better to think of your homepage as a sort of showcase of who you are and what you have to offer. You could use your site as a launching pad for all those conversions. Plus, a good homepage helps build and solidify your brand!
What is your website about?
First, we want you to check what your website is about. This seems obvious, but your mission, the uniqueness of your website, should be reflected on your homepage.