How to optimize for the Instagram algorithm in 2020

30-second summary:

  • Instagram uses an ever-changing, machine learning-powered algorithm to customize and arrange posts in user feeds.  
  • Ever since the platform left the chronological feed behind and moved to the algorithmic feed years ago, marketers, content creators, and users alike have been speculating on what exactly determines which posts make it to the top.
  • There are six key factors that the Instagram algorithm relies on to determine which posts should appear first: interest, relationship, recency, frequency, following, and usage.
  • These six key factors are backed by performance metrics and patterns of user behaviors.
  • Optimizing for the Instagram algorithm requires an understanding of key ranking factors and compliance with key metrics.

“Show me your Instagram feed and I’ll tell you who you are” — is a beautiful sentiment but it’s not actually the case. What’s closer to the truth is, show me your Instagram feed and I’ll tell you what the Instagram algorithm thinks is good for you. 

It’s no secret that the content you see in your Instagram feed and the way it’s arranged is customized for you. Ever since the platform left the chronological feed behind and moved to the algorithmic feed years ago, marketers, content creators, and users alike have been speculating on what exactly determines which posts make it to the top. Why is it that some posts, however recent and…

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