Do you want to jump to the first position in Google without acquiring backlinks or significantly updating your content? Featured snippets can help you with that.
Featured snippets are pieces of information that typically appear at the top of Google’s search results. They provide answers to the search query by pulling relevant content from top-ranking pages.
You might be wondering how that’s a good thing for the website that owns the featured snippet. Users see your content in the SERP and that might mean losing clicks, right?
Well, yes and no. Check this example:
If this question were possible to answer thoroughly in a few sentences, most of us would be out of work. So while the snippet tells you the absolute basics, you still have to click to learn any more than that.
That’s just one example. Featured snippets are one of the most prominent SERP features—and they’re evolving all the time.
In this guide, you’ll learn:
It’s crucial to know the type of featured snippet Google shows for search queries where you want to own the snippet. There are a few different forms:
2. Numbered list
3. Bullet list
5. Video (typically from YouTube)
It’s also important to note that there are other “snippet-like” results. You need to know about to avoid any confusion:
These three SERP features have one thing in common. They don’t…