BrightLocal Online Reputation Management Survey

When Kogneta’s Jordan Choo contacted us saying he’d created a brand-new free tool using our Reviews API (find out more about our APIs here), we just knew we had to share the results with you. Here, Jordan shares his exciting new tool designed to help you analyze your own reviews and mine competitor reviews for insights.

Read on to find out how you can benefit from the Kogneta and BrightLocal Reviewalyzer…

There’s no doubt that reviews should be a critical part of a business’s local marketing strategy, not only from an SEO perspective but from a reputation standpoint as well. This is perfectly illustrated in these online review statistics.

With more and more businesses generating reviews on a yearly basis, how do you use not only your reviews but your competitors’, to successfully grow?

Thanks to a new tool that I put together using BrightLocal’s handy Review API, you’re now able to mine your competitors’ reviews at scale and incorporate these findings into your SEO and overall marketing strategy.

I’ve found it to be extremely useful in understanding not only what makes a competitor stand out from their positive reviews, but where they drop the ball by looking at their negative reviews.

So without further ado, I am happy to introduce…

You can grab your version of the Reviewalyzer by making a copy of it here.

How to Use the Tool

With the help of BrightLocal’s Reviews API, we’re able to use AppScript, which is a JavaScript-based language, to…

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