How to migrate your website

Sometimes, it can be necessary to change the URLs of your existing pages. For example, URLs might change from HTTP to HTTPS. It can also be that your domain name changes from old.com to new.com, or that your new content management system (CMS) uses a new URL structure (example.com/keyword instead of example.com/page.php?id=123).

How to migrate your website

How to migrate your website

Google has some recommendations if you want to migrate your old website to a new URL structure:

  • You can move your website in sections. You do not have to move everything together.
  • Redirecting your old URLs with a 301 or 302 redirect does not cause a loss in PageRank (you should use a 301 redirect if you redirect the URLs permanently).
  • Prepare a URL mapping from the current URLs to their corresponding new format.
  • Prepare the new site and test it thoroughly.
  • HTTPS sites receive a small ranking boost, but don’t expect a visible change. Google uses HTTPS as a positive ranking signal. This signal is one among many others, and currently carries less weight than high-quality site content.

Check these points before you switch your URLs.

How long does it take to migrate your website?

Google’s John Mueller said that site migrations take a few days if you do everything correctly.

“In the past it was definitely the case that [a site migration] was more visible in that you would move to a new domain and it would take several months for everything to settle down.

Nowadays our systems are pretty good in that if you move to a new domain, you…

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