What’s one simple way to improve your WordPress SEO starting today?

Make sure you have SEO-friendly URLs.

Creating SEO-friendly URLs is a super simple way to improve your SEO.

If you get it right, you’ll improve your organic search visibility, especially for low-volume long-tail keywords.

In this article, you’ll learn four tips to ensure your WordPress URLs are SEO-friendly.

They range from basic, global updates to strategic updates tied to content and the information architecture of your site.

1. Get to a Single Root Version of Your Domain

By default, there are several variations of your root domain that can render as functional URLs that can be identical versions of your pages.

This means the home page plus every single page of the site, based on how the domain is configured as well as the variations.

Domain variations for URLs:

  • http://example.com
  • https://example.com
  • http://www.example.com
  • https://www.example.com

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All of these will properly render the site.

If all render the site separately, they can look like mirrored versions of the site.

You want to pick one of the “https” versions (more on SSLs to follow) and have the other three versions 301 redirect globally to the primary version you select.

By choosing one primary version of the “https” URL structure, you will consolidate all indexing, rankings, and link value to a single version of the domain and site.

Another important area from a security and SEO standpoint is to ensure that your…

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