How to Make Video Marketing Work for Local Businesses

As an agency working with local businesses, you know how important fostering community is to your clients. Good neighbors are their bread and butter  — their neighbors are their customers, after all. But while they know all the best ways to engage their community with local events and discounts for frequent patrons, creating authentic online engagement through video marketing can seem foreign or even intimidating. 

That’s despite all the positive benefits that come from using video marketing to engage customers through local marketing efforts, including improved SEO, engagement, click-through, and purchase conversions. Used in tandem with other local marketing initiatives, video is a great way to support local marketing for your client’s business.

This article will aim to underscore how video helps improve all marketing efforts for your client’s business, how video can help boost local marketing and local SEO specifically (along with some cross-industry examples), and how you can encourage and empower your clients to start using video for their local business right now.  

Let’s dive in! 

Why should local businesses use video?

When it comes to online marketing, video is one of the best ways to connect with an audience. Why? According to Statista, 85% of all internet users watch video content online on a monthly basis and according to Animoto, video is a customer’s favorite type of content to see from brands they like, while 88% of…

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