Google Search Console is a free and powerful SEO tool that becomes even better when you integrate it with your marketing software. Your integration with Google Search Console makes it easy to adjust your content strategy by providing you with excellent insights into the most important engagements occurring on your site.
Conversions don’t just happen by themselves. Learn how to use Google Search Console to diagnose and fix the problems with your site using data and in-depth analytics.
Let’s review the basics of Google Search Console, describe the many things you can do with it, and walk through how to integrate it with HubSpot.
What Is Google Search Console?
Google Search Console (GSC) is a free platform that offers tools to help website owners monitor their sites and maintain a good presence on search engines. Essentially, GSC helps site owners understand why their site is either performing well or underperforming so they can work on maintaining a good standing with Google.
As you can imagine, this is an essential competitive edge that digital marketers all over the world can benefit from. But you need to know exactly how to use it.
What You Can Do With Google Search Console
Here are a few of the things you can do with Google Search Console to gain insight into your website performance:
Monitor and Troubleshoot Mobile Issues.
Monitoring your mobile pages is time consuming and difficult. Mobile traffic and search is the future, which means you must keep optimizing…