There is so much content flying around on the internet that it’s challenging for brands to stand out through all the noise. When you post something, you never know if it’s reaching the right audience at the right time.
If only there were a way to reach people with characteristics of your ideal audience across a platform that has over 2.7 billion users.
Oh wait, there is.
Facebook is no longer just a tool for seeing what your grandma is up to. (She’s doing fine BTW; she won $18 at bingo yesterday.) Facebook ads are a goldmine for marketers—if they’re used strategically.
How Do Facebook Ads Work?
Facebook ads work by cutting through the noise and showing your ad on Facebook users’ news feeds. Based on Facebook’s database of profiles and the targeting parameters you set, Facebook will serve your ad to someone who fits your target audience.
There are four main elements that make up a Facebook ad:
- Title: This is the name of the ad campaign.
- Visual: The still image, video, or carousel of images you want to display.
- Copy: The written text alongside your visual.
- Call To Action (CTA): What you’re inviting the audience to do (and the page where they land).
The ads tool also includes a variety of audience segmentation features. You can target by the traditional demographics such as age or location. You can dive in even further to get more specific characteristics such as level of education, job title, or income.
(Currently running an ad that’s targeting millionaire ice…