Content creation can feel a lot like spinning plates.
Once you have one element rolling along, there’s another you need to attend to, and another, and another …
Let’s go through a complete piece of effective content for your business, from headline to CTA.
On Monday, I described the difference between clickbait and a damn good headline. You need a headline that grabs attention if you want someone to open your content, but you can’t abuse your power as a headline writer.
Check out the post to get a 3-step tutorial for writing better, audience-focused headlines — starting today.
Do you know how to write a damn good headline?
How about insightful, persuasive content that delivers on your headline’s promise? Then you might be a match for our Content Marketer Certification program!
It’s a powerful tool that helps you position your business for greater success. And if you earn a Certified Content Marketer badge to display on your website, prospective clients see that you have the training they’re looking for … and they’ll feel more confident hiring you.
Enrollment is closed at the moment, but we’ll be reopening for a limited-time at the beginning of 2020 to let in a small group of new students. Add your email address to the waitlist below to be the first to hear about how you can join us.
On Tuesday, Sonia Simone led us from our powerful headline into content that doesn’t waste anyone’s time. In attempt to be entertaining, the main point of our…