It’s an exhilarating feeling whenever your SEO strategy starts to bear fruit.
After 6 – 12 months of creating SEO-friendly content, making technical tweaks, and doing tons of keyword research – your web pages are finally starting to rank in the top 5 on the SERPs (search engine results pages).
After showing off your elite-level rankings to your stakeholders, they’ll likely want to know how they’re affecting your bottom line.
In other words, how many sales and conversions are you landing from all the organic traffic you’ve been generating thanks to SEO?
That’s when you pull up Google Analytics to find out, and your heart drops to the bottom of your shoes.
Despite your high rankings and boatloads of organic visitors, they aren’t leading to conversions – which means you aren’t earning any extra revenue despite your SEO efforts.
In these types of scenarios, the website owner failed to optimize their content for conversions, also known as CRO (conversion rate optimization).
You see, you can generate all the organic traffic in the world to a landing page – but if it’s not optimized to convert – you won’t see any increases in revenue.
However, according to VentureBeat, businesses can increase their ROI by 223% using conversion rate optimization tools and techniques.
If you’re new to CRO SEO, you’re in the right place. Read on to learn how you can successfully marry CRO & SEO together to…